Everything but the Code

INITIAL CHAPTERS NOW AVAILABLE! This pre-launch price will go up once the book is complete.

You don’t need more Swift tutorials. You need a plan, and that's where my new book comes in. It's called Everything but the Code, and it's designed to provide everything you need to go from Xcode to App Store – from coming up with killer ideas, to launch strategy, to breakout success.

You already have the skills, and you already have the ambition. This is the roadmap:

• Find app ideas with potential
• Test, refine, and validate ideas
• Stand out in a sea of sameness
• Write App Store copy that converts
• Create screenshots that pop
• Design high-impact purchase screens
• Make your launch unforgettable
• Grow without spending a penny on ads

And ultimately, how to turn your indie apps into a career.

How this book helps

Honestly, some of these things I'm not great at – I would say I'm a 5/10 on design, I'm a 7/10 on App Store optimization, I'm a 6/10 on pricing strategies. But you know what I do have? A lot of friends who are experts in these things.

So that's why I've been talking to as many people as I can, sourcing their top tips for creators. You’ll hear how the best apps got made – and what they’d do differently today. This stuff isn’t theory. It’s battle-tested advice from people who’ve been there.

• You'll get design advice from the Apple Design Award winning team behind Halide.
• You'll get advice on building an audience from the Apple Design Award winning creator of CARROT Weather.
• You'll get advice on creating apps that stand out in a crowded marketplace from the Apple Design Award winning creator of Crouton.
• You'll get advice on generating long-term growth from the Apple Design Award winning creator of Slopes.
• You'll get advice on monetization strategies from the Apple Design Award winning team behind Blackbox.
• You'll get advice on user testing from Shainiel Deo, the Apple Design Award-winning creator of Jetpack Joyride and Fruit Ninja.
• You'll get advice on creating beautifully polished apps from the Apple Design Award winning team behind Flighty.
• You'll get advice on creating impactful apps that last from Werner Jainek, creator of the Apple Design Award-winning app Things.
• You'll get advice on making app development a full-time job from the newly minted Apple Design Award winning creator of The Art of Fauna.

How about getting monetization advice straight from RevenueCat and Superwall? Or getting App Store optimization advice straight from the creators of AppFigures and Astro?

How about getting analytics tips from the creators of TelemetryDeck? How about getting design advice from ex-Apple designers? How about getting press tips from John Voorhees of MacStories? How about getting Adam Lyttle's top tips for App Store optimization?

All these and many more are in the book.

I have been talking to so many people I admire to get their advice for you – to boil down the key lessons they learned, the mistakes they made, and the tips they have to help indie developers like you succeed.

Code got you started. This book gets you paid.

This book is designed to be your cofounder – to help you think like a designer, a marketer, a storyteller, and a CEO. It’s the difference between shipping and succeeding.

My goal is for every reader of the book to have all the tools they need to create their own hit app, because the difference between having an app and having an indie career is Everything but the Code.

Initial chapters available now!

The initial chapters are available to read now, with subsequent chapters coming in the following weeks. Once the entire book is available I'll be following up with a ton of bonus videos, plus checklists so you have quick reference cheatsheets for key tasks.

It's going to be a gigantic book once it's complete – a truly unmissable guide for every indie app developer.

BUT: The launch price of $80 is only available until the book is complete. Once all the chapters are available, the price will be going up.